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  • Aparna Gayatri Devagiri Sriram

Episode 8: Pitch Perfect

Welcome to another episode of Her Business is Our Business where we Gayathri and Aparna look at Women Entrepreneurship beyond funding – sharing expertise, experiences and tools to grow your business.

Today, we are going to shed some light on the most critical part of the start-up journey, ‘The Pitch’.

From creating a simple success formula to the basics of creating a pitch/ppt and a few tips gained from personal experiences, we discuss everything that can help make your 'PITCH PERFECT.'


The must-haves for a winning pitch:

  1. Clarity - Have a clear understanding of the problem you are trying to solve and your target audience.

  2. Simple language - Convey your business offerings in simple and plain language that your target audience will understand. Be Precise.

  3. Customised Versions - Tweak your pitch to suit the different audience groups.


Types of business pitch:


  • The 90-second pitch - Showcases the problem statement and the ask.

  • The 2-minute pitch - Discusses the problem statement along with other information such as the team, your profile and financials and the ask.

  • The Comprehensive pitch - A detailed yet crisp pitch that covers the core message, USPs, Target market, revenue model, team and your ask.


How to get a pitch ready?

  1. Decide on the format - It can be a PPT, Video, Write paragraph

  2. Review all elements - Check if your pitch covers - The core business along with the USPs, the revenue model, current and future financials, you and the team and a competitor analysis information

  3. Check the flow - The numbers need to connect and there should be a logic flow

  4. Ensure it is clear and concise - keep it short with simple words and attractive visuals that convey the message

  5. Practice your pitch - A very important part and a must-do

  6. Just pitch - Be confident while you present



Tips to make a good PPT?

  • The audience needs to understand the message. Make the Mutual benefit obvious.

  • Ensure the ‘Ask’ is stated clearly

  • Maintain the logical flow - Needs to be consistent and have a flow in place

  • Keep the information relevant to the audience - Such as timelines, cost, etc

  • Pictures need to convey and fit the concept


Best practices:

  • Get to the ask ASAP. Repeat the ask.

  • The startup world prefers a ppt over any other formats of the pitch

  • Structure your ppt as - The beginning, middle and the end.

  • Always plan with the end goal in mind

  • While pitching, never discuss the story about the pain you had to go through to start the business

  • Hire an expert to help you with the pitch This is a good investment

  • Have a current version of the pitch at all times in hand




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