Welcome to another episode of Her Business is Our Business where we Gayathri and Aparna look at Women Entrepreneurship beyond funding – sharing expertise, experiences and tools to grow your business.
Today, we are going to shed some light on the most critical part of the start-up journey, ‘The Pitch’.
From creating a simple success formula to the basics of creating a pitch/ppt and a few tips gained from personal experiences, we discuss everything that can help make your 'PITCH PERFECT.'
The must-haves for a winning pitch:
Clarity - Have a clear understanding of the problem you are trying to solve and your target audience.
Simple language - Convey your business offerings in simple and plain language that your target audience will understand. Be Precise.
Customised Versions - Tweak your pitch to suit the different audience groups.
Types of business pitch:
The 90-second pitch - Showcases the problem statement and the ask.
The 2-minute pitch - Discusses the problem statement along with other information such as the team, your profile and financials and the ask.
The Comprehensive pitch - A detailed yet crisp pitch that covers the core message, USPs, Target market, revenue model, team and your ask.
How to get a pitch ready?
Decide on the format - It can be a PPT, Video, Write paragraph
Review all elements - Check if your pitch covers - The core business along with the USPs, the revenue model, current and future financials, you and the team and a competitor analysis information
Check the flow - The numbers need to connect and there should be a logic flow
Ensure it is clear and concise - keep it short with simple words and attractive visuals that convey the message
Practice your pitch - A very important part and a must-do
Just pitch - Be confident while you present
Tips to make a good PPT?
The audience needs to understand the message. Make the Mutual benefit obvious.
Ensure the ‘Ask’ is stated clearly
Maintain the logical flow - Needs to be consistent and have a flow in place
Keep the information relevant to the audience - Such as timelines, cost, etc
Pictures need to convey and fit the concept
Get to the ask ASAP. Repeat the ask.
The startup world prefers a ppt over any other formats of the pitch
Structure your ppt as - The beginning, middle and the end.
Always plan with the end goal in mind
While pitching, never discuss the story about the pain you had to go through to start the business
Hire an expert to help you with the pitch This is a good investment
Have a current version of the pitch at all times in hand