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  • Writer's pictureAparna Gayatri Devagiri Sriram

Episode 6: Leveraging Technology - Part 2 of our conversation with Smitha Raja

Welcome to another episode of Her Business is Our Business where we Gayathri and Aparna look at Women Entrepreneurship beyond funding – sharing expertise, experiences and tools to grow your business.

In this episode, we continue our conversation with Smitha Raja about the different apps and tools we can leverage boost productivity. We also discuss our personal favourite apps that you can try out.

Listen on!

Key points:

  • Include tech as a part of your business plan right from the start

  • It is advisable to keep aside 3-8% of the total business budget for technology. However, it may vary for tech-intensive businesses.

  • While there are free tools available, it all comes with their own set of pros and cons. It is necessary to weigh them before making a decision

A few areas that tech can be leveraged to enhance your business:

  • To increase productivity

  • To automate mundane or routine tasks such as attendance, invoicing, expense tracking

  • To scale your business

Tips with regards to adopting technology for your business:

  • Explore the various technology available

  • Integrate technology as a part of your business plan right from the start

  • Choose the tools that are relevant and can enhance your business

  • On a personal level, use tech to improve your productivity by exploring the various apps that are in the market

  • Make it a habit to read productivity blogs

Our personal favourite apps:


  • Google Drive

  • Scanning app

  • Voice recording app

  • Smartphone


  • Expensify

  • Otter - Transcription app

  • Google Drive

We hope you enjoyed the show!

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