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  • Aparna Gayatri Devagiri Sriram

Episode 5 : Leveraging Technology - Conversation with Smita Raja, Director Noesyssoftware (Part 1)

Welcome to another episode of Her Business is Our Business where we Gayathri and Aparna look at Women Entrepreneurship beyond funding – sharing expertise, experiences and tools to grow your business.

In this episode, we interview Smita Raja, Director, Noesyssoftware.


Smitha, an Engineer and MBA graduate, has over a decade of experience in IT strategy consulting, full lifecycle solutions and product development. Her area of expertise lies in domains such as Healthcare, Education, Retail Insurance and Financial Service. Being one of the key members in establishing Noesys, she believes that empowering employees and offering a differentiated value proposition to clients is essential while building an organisation.


From sharing personal experiences of her entrepreneurial journey to insights on how to integrate technology to better your business, this interview is a must-listen for every business owner.


In the first segment, Smita speaks about the start of her entrepreneurial journey, the inspiration behind it and things she enjoys the most about her job.

In the second segment, we delve deeper into the topic of technology to understand how it impacts the business and how crucial it is to leverage it.


Key Takeaways:


  1. Technology is a key aspect that every business needs to focus on irrespective of the size of the business

  2. It is essential for every business to stay abreast of the happenings in their respective industries. However, when it comes to the field of technology, every business irrespective of the industry they function in, must know the current trends and find ways to leverage it to help better their business

  3. One of the easiest ways to adopt technology is to understand how it can positively impact the growth of your business

  4. The need of the hour is for businesses to establish connected systems to help collaborate with business partners at different locations seamlessly

  5. It is essential to decide the kind of technology to employ for your business based on the business goals and target market you intend to reach


Tips for small businesses:

  1. Do not underestimate the potential of technology because of the size of your business

  2. Automate basic tasks so you can focus on the core


While this episode comes to a close with this, in part 2, we will dive deeper into this topic and learn from Smita about some apps and tools that can help boost productivity. Stay Tuned!


We hope you enjoyed the show!

If you have any questions or feedback, write to us at listener@herbusiness.in





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